Negotiation masterclass for professionals

Employers - Employees - Entrepreneurs - Sales professionals - Agents - Consultants - Contractors - Suppliers - Lawyers

This negotiation masterclass is designed for professionals wanting to enhance their careers, their business performance and in many cases their lives in general. 

The reality is that we all need to negotiate many aspects of our lives on a daily basis. It's human nature to negotiate our career progress, work conditions, fees, salaries, contracts, outcomes on behalf of our employer, clients or simple matters, such as what we should order for dinner. The potential scenarios are endless ... 

By taking these negotiation training courses and with reading the accompanying eBook, you will learn the expert’s negotiation strategies, rules and principles to follow. You will power your success by deriving  successful negotiation outcomes that you desire, and you will have every opportunity to be the next master class negotiation case study!

Gain better outcomes

Learn the art of negotiation

Masterclass negotiation

We are all negotiators as we navigate conflict within our lives, however, you need some razor-sharp negotiation skills to drive "win-win" outcomes you desire. Take this online negotiation masterclass and learn how to navigate any conversation with superior consciousness of the twists and turns and what the interaction could mean, and be that person who uses the power of negotiation to drive the best possible outcomes for both sides.

  • Turn conflicts into win-win relationships by navigation conversations with enhanced sensitivity and consciousness

  • Build long-term, mutually beneficial relationships through interactions that never undermine your value and positioning

  • Predict the potential implications and pitfalls of actions in a business negotiation and avoid unfavorable scenarios through early recognition

  • Never leave money on the table as you navigate conversations with a clear and thought-through strategy geared towards your ideal outcome

  • Recognise when walking out of a negotiation with no deal is an act in your favor and protects your long-term profitability

Negotiation eBook for real-life scenarios

Learn how to handle real-life conflict situations

  • Don't lose it | eBook

    Own the black-book that dives into the depths of the application of negotiation principles to real-life scenarios. Learn to negotiate any life conflict.

Meet the expert...

Master trainer of leading global organisations

Master Negotiator, Managing Director

Alan McCarthy

Alan McCarthy founded the Resource Development Centre in 1987 and began training, developing and consulting in sales-related subjects: Relationship Selling; Negotiating; Target Account Management; and Sales Team Direction. For the past 15 years, Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 530 assignments in 30 countries plus 20 of the American states. Alan excels in his chosen field and continues to deliver successful programmes to a wide variety of clients including Microsoft, Oracle, BT and Siemens plus a large number of smaller organisations spanning a variety of industries. Clients have also used The RDC’s techniques outside the business environment altogether – in such areas as international diplomatic services. Alan has a refreshingly realistic style of delivery and his wide range of training material is firmly based on experience to encourage the development of pragmatic skills. His unique style and experiences in competitive selling strategies for high-value sales propositions have resulted in his clients winning hundreds of millions of dollars of business, in highly competitive arenas.

"If you put Alan in a tank with a Great White shark, it wouldn’t last two minutes in the negotiation"


“Alan McCarthy and I have worked together for the past five years and I believe that the ten rules in this book are invaluable in helping us all to resolve the differences we encounter in everyday conflict situations”

KT, GM Police Hostage and Kidnap Negotiator

“Lessons learnt from a Master: don’t negotiate unless you need to. Listen intently and make value-based decisions”

BB, Microsoft

“These skills from business and diplomatic negotiations, can be used in real-life and make a real difference in day-to-day conflict resolution”

SH, Santander

Negotiation in business and personal careers: FAQs


Why is the negotiation process important in an organization?

Negotiations held within organizations are important as it is a catalyst to forge better relationships with stronger communication skills and strategies to avoid organizational conflicts, derive better business outcomes and unite opposing parties within an organization.

What are the advantages of negotiation?

Negotiation in business, career and salary negotiation discussions and other personal situations is a flexible form of dispute resolution. Upskilling in this area will improve teamwork, employee engagement and employee motivation as successful negotiations minimize conflict and pushes for win-win outcomes over one party getting the upper hand.