Learn the 10 rules of negotiation


Employers - Employees - Entrepreneurs - Suppliers - Customers 

Contractors - Sales professionals - Agents - Consultants


The reality is, we are all negotiators. We negotiate our career progress, our work conditions, fees or salaries, contracts, outcomes on behalf of our employers and clients or things as simple as what we should order for dinner. The potential scenarios are endless, to maximize the results and outcomes that are desired, take this online course and learn the expert’s rules of negotiation and principles to follow.

Learn the rules of negotiation

Great negotiation skills are fundamental to change positively the outcomes of our interactions as we navigate conflict and emotional matters . Sharpen your negotiation skills and discover how to achieve your negotiation objectives for successful “win-win” outcomes. Learn how to drive discussions with superior consciousness and understanding of the twists and turns of the interactions and how they impact the other parties.

  • Resolve conflicts with enhanced sensitivity and consciousness, and achieve the desired negotiation outcomes

  • Forge long-term, mutually beneficial relationships through interactions that never undermine your value and positioning of your produce or service

  • Recognise and predict the potential negative implications of actions in a negotiation and avoid unfavourable win lose scenarios by professionally changing the narrative at the right moment

  • Never leave money on the table as you navigate conversations with a clear and well thought-through strategy geared towards your target outcome

  • Recognise when to walk out of a negotiating process with no deal as an act in your favour including your bottom line

Ten golden rules for successful negotiation

  • 1

    Rule 1

    • The foundational question

  • 2

    Rule 2

    • Where it all starts

  • 3

    Rule 3

    • The first big NO

  • 4

    Rule 4

    • Getting the upper hand

  • 5

    Rule 5

    • Take everything you are given on a plate

  • 6

    Rule 6

    • Generosity measures

  • 7

    Rule 7

    • Plating your deal

  • 8

    Rule 8

    • How to avoid regrets later

  • 9

    Rule 9

    • What's appealing needs more attention

  • 10

    Rule 10

    • How to "not look back"

Start learning

Achieve your negotiation objectives

"I come from a hostage negotiation background and having worked with Alan in multiple instances I can confidently say that the principles he’s teaching for professionals are principles I applied when lives were at stake."

KT, GM Police Hostage and Kidnap Negotiator

"If you put Alan in a tank with a Great White shark, it wouldn’t last two minutes in the negotiation"

JB, SAS

“Lessons learnt from a Master: don’t negotiate unless you need to. Listen intently and make value-based decisions”

BB, Microsoft

“These skills from business and diplomatic negotiations, can be used in real-life and make a real difference in day-to-day conflict resolution”

SH, Santander

Meet the expert ...

Master Negotiator, Managing Director

Alan McCarthy

Alan McCarthy founded the Resource Development Centre in 1987 and began training, developing and consulting in sales-related subjects: Relationship Selling; Negotiating; Target Account Management; and Sales Team Direction. For the past 15 years, Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 530 assignments in 30 countries plus 20 of the American states. Alan excels in his chosen field and continues to deliver successful programmes to a wide variety of clients including Microsoft, Oracle, BT and Siemens plus a large number of smaller organisations spanning a variety of industries. Clients have also used The RDC’s techniques outside the business environment altogether – in such areas as international diplomatic services. Alan has a refreshingly realistic style of delivery and his wide range of training material is firmly based on experience to encourage the development of pragmatic skills. His unique style and experiences in competitive selling strategies for high-value sales propositions have resulted in his clients winning hundreds of millions of dollars of business, in highly competitive arenas.