Professional services specialists - Business professionals - Executives

The reality is, we are all negotiators. We negotiate our career progress, our work conditions, fees or salaries, contract renewals, outcomes on behalf of our clients or things as simple as what we should order for dinner. The potential scenarios are endless, but we all follow the exact same principles.

"If you put Alan in a tank with a Great White shark, it wouldn’t last two minutes in the negotiation"


“Alan McCarthy and I have worked together for the past five years and I believe that the ten rules in this book are invaluable in helping us all to resolve the differences we encounter in everyday conflict situations”

KT, GM Police Hostage and Kidnap Negotiator

“Lessons learnt from a Master: don’t negotiate unless you need to. Listen intently and make value-based decisions”

BB, Microsoft

“These skills from business and diplomatic negotiations, can be used in real-life and make a real difference in day-to-day conflict resolution”

SH, Santander

Negotiation black-book for every scenario

This book gives you a rock-solid understanding of how the universal principles of negotiation apply to life as we know it, regardless of cultural, generational or subject-matter differences.

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    • Universal rules to never losing

Meet the author ...

Master Negotiator, Managing Director

Alan McCarthy

Alan McCarthy founded the Resource Development Centre in 1987 and began training, developing and consulting in sales-related subjects: Relationship Selling; Negotiating; Target Account Management; and Sales Team Direction. For the past 15 years, Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 530 assignments in 30 countries plus 20 of the American states. Alan excels in his chosen field and continues to deliver successful programmes to a wide variety of clients including Microsoft, Oracle, BT and Siemens plus a large number of smaller organisations spanning a variety of industries. Clients have also used The RDC’s techniques outside the business environment altogether – in such areas as international diplomatic services. Alan has a refreshingly realistic style of delivery and his wide range of training material is firmly based on experience to encourage the development of pragmatic skills. His unique style and experiences in competitive selling strategies for high-value sales propositions have resulted in his clients winning hundreds of millions of dollars of business, in highly competitive arenas.