MARKETING MANDATORIES FOR PROFESSIONAL SERVICES FIRMS
21 Modules | 130 Minutes | $298
Marketing can at times be blamed for polarizing the professional services playground. Think Marmite – you either love it or hate it – but for many, you know you have got to at least give it a go and chase after its potential returns.
Regardless of which side of the fence you sit, if done right, the value that Marketing will bring to a firm can be phenomenal. One of the proof points is that over the years, Marketing has become a well-respected player at the C-Suite table whose voice matters just as much as the fellow CTO, CFO, CRO and the rest.
From law firms to legal techs or fin techs organisations, when you consider the ever-changing landscapes that you serve in, it can be daunting to know how to develop a competitive edge that keeps you elevated as a go-to brand. Because our macro and micro environments are constantly evolving, they are forever testing us, keeping us on our toes, pushing us to our limits – encouraging (forcing), us to go to market with smart and targeted marketing. This can feel like a tough run to the finish line.
And it is not just our environment we need to keep track of. From marketing tools, marketing research and data analytics to performance metrics and a myriad of channels and formats, we are under pressure to story-tell in a powerful way that will resonate with our target markets and to support clients’ purchasing decisions.
SWOT, PEST and competitive landscape
Marketing strategy on a page
Segments and personas
Database, brand, digital and video, content and press
Return on investment measures
Budgeting and operational rhythm
Summary of previous modules
Practical examples of strong positioning statements
SEO and analytics
Website strategy - a StoryBrand approach
Content and thought leadership
Circle back to what counts
Building a successful marketing strategy for professional services firms with well-thought out marketing materials are essential in creating the foundations for a sound and targeted marketing plan.
Understand the marketing maze and the essentials that need to be addressed in the marketing playground to stay relevant amid the competitive conditions
Cultivate your positioning statement and messaging framework so you can effortlessly let your target audience know who you are, why you are and why they should care
Address key marketing message challenges and explore valuable information on how to translate it into powerful and results-driven communications across all your channels
Increased leads and start more fruitful conversations with your targets to drive sales that equate to profit and business growth
Decipher your brand archetype and understand its impact and how it creates resonance with your target audience
Discover the standalone benefits of different marketing channels and how they can deliver business results when synchronized
Use appropriate measures of success and failure to inform turue decision-making and better manage budgets and timelines
This session is appropriate for anyone in the C-Suite or aspiring to join the big table. Whilst the concepts are explained in an easy-to-digest and understandable manner, you will benefit most from this session if you actively practice marketing or want to start thinking seriously about it. Enroll in the free preview and see how you like it!
Absolutely! One of the things that these industries share in common is complexity and high risk, meaning that they have a lot at stake when it comes to marketing, so being thorough is non-negotiable for them. But if these modules can equip you for this complexity, they will work for you in any and every industry and size of company.