DIGITAL MARKETING ESSENTIALS FOR LAW FIRMS
4 Modules | 40 Minutes | $150
Legal Marketers - Lawyers - Partners - Practice Managers
If you are responsible for your law firm's digital marketing and need to up the ante, then this course is for you. Before you engage a digital marketing agency, learn from an expert in marketing for law firms and supplement your traditional marketing skills by introducing new marketing tactics to shortcut your journey to success!
Having a strong digital foundation is a crucial element to any law firm looking to elevate their brand or to further promote their services. Expand your knowledge and learn the fundamentals, gain insights, hints and tips to successful law firm digital marketing. There is certainly more to online marketing than simply considering search engines and Google Analytics.
We have created a number of modules to help you start your digital journey from branding and law firm websites through to social media and digital marketing tools to help with your law firm’s digital strategy. Having worked within digital marketing for over 20 years and 10 years within the legal sector, Rich will help you with key guidance and avoid costly mistakes across a number of topics. These modules are delivered in a non-technical, user friendly process.
Review what is essential when you're looking at rebranding your law firm or creating a new brand
Understand how your brand needs to be perceived and how to work with your internal stakeholders
Understand how to engage your target audience and provide your clients with a 5 star service for reviews and in turn attract new potential clients
Learn about the types of tools free and paid for to further manage your social media presence
Explore real marketing tools without costly subscription fees to help you get the job done and further support your law firm's digital marketing strategy
What makes a brand
How to plan your website to meet different goals
Manage your presence consciously
Free tools to better manage your digital presence
From innovation principles to tech skills, these courses will take you a step closer to the outcomes you are looking for!